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How WeAreSTF was birthed

The company’s registered name is Sharon The Freelancer PTY LTD, it was first opened as a one-man-band freelancer in the events industry. Through freelancing for 8 years, our founder Sharon Seleka got the opportunity to work with some of SA’s best event agencies on a consulting basis, a few international agencies in the UAE and directly for brands like Discovery and Anglo-American.

As demand grew, clients like Anglo-American Kumba Iron Ore encouraged Sharon The Freelancer to evolve into a full-scale event agency to accommodate a broader scope of work. In response to this need, WeAreSTF was born

Our approach is inclusive and forward-thinking. From strategy to execution, we ensure that diversity, innovation, and collaboration are at the forefront of every project. We allow our clients thoughts and desires to come alive in satisfying, creative and even sentimental ways. WeAreSTF seeks to redefine influence from simply being experts to being the brand you carry with you as a lasting experience.

Frequently Asked Questions

Our superpower lies in fine details, and we operate on a no-surprise culture with transparency. We're a community that prioritizes culture development and out-of-the-box thinking.

We conceptualize and design immersive brand experiences that captivate audiences, leveraging creative direction, innovative thinking, and global-local insights (the Glocal Effect).

Yes, our audience engagement and data measurement services analyze audience data to inform engagement strategies, measure campaign effectiveness, and optimize brand experiences